April2014
Article by SULEKHA RAWAT

The Story of GenieOnCall

Akhilesh had an idea brewing in his mind since 2008 but couldn’t do much about it due to paucity of time, as he was working in the corporate world and had his hands full. A medical emergency in the family made him relocate to Agra to be with his mother; as she required assisted living. She refused to go live in Delhi with him. This left him with two choices; either to continue living in Delhi and pray for her well-being or simply pack his bags and move to Agra. Mom was the obvious choice and he went to Agra after selling his house and everything else he had in Delhi. After sometime he had to decide about going back to work and that’s when he remembered this concept which could be started virtually.

GenieOnCall started from Akhilesh’s bedroom in Agra, as he did not have the funds to get an office and create infrastructure. And though he was sure that the idea was definitely going to make a huge difference in everyone’s life, he didn’t know how people in India would welcome it. So to test the waters, the first thing that he did was to create a profile on LinkedIn, shared a bit about the idea there. Next morning, he found 157 requests on LinkedIn. These were not from friends but complete strangers; top executives working in the corporate world. Everyone was all praise for it, and that convinced him about the success of his idea. That’s when he took a loan from his father and opened up a small office in Agra.

For running a business of this nature, communication skills were the top prerequisites in the staff he wanted to hire. Unfortunately he couldn’t find any candidates who fit the bill, people who were good and whom he wanted to hire, didn’t want to stay in Agra and others did not meet the basic criteria. So from January 2013 till July 2013, it was a one-man-show. In August when his mother’s health improved, she gave him her blessings and he came to Delhi and started building his business from scratch. In July 2013 he started operating from Noida, got a few employees whom he addressed as Genies and then there was no looking back.Akhilesh understood that Virtual Assistance alone would not do any good until GenieOnCall become part of every household. This is when he decided to launch Concierge services as well. Concierge is someone people see at luxury hotels, he wanted to bring that Concierge to each and every household no matter whether they could afford five star luxury or not. To do that he had to reach out to the masses to keep the costs of the services low, without compromising the quality and speed of services. So he began by targeting the large corporates, and later also decided to reach out to all the housing societies.

Aim
The aim was to be that helping hand that everyone needs and to take away all the small worries out of every human’s life. As this would then help them to focus on the bigger task, bigger role and bigger dreams. GenieOnCall encourages people to dream, dream big, as the small ones are taken care of by Genie. Genie believes that everyone should spend time doing what they love. She inspires people to participate in doing things that matter the most to them so that life is full of meaningful experiences.

Outsourcing Our Worries with GenieOnCall
According to Akhilesh, there are two areas which takes care of your worries: -


Virtual Assistance – This is a perfect and most desired solution for all the busy professionals, whether an employee of an organization, an entrepreneur, a professional or anyone who feels that their important yet non-mission critical tasks are eating into a lot of their time. This service is for people who value time and like to work on the bigger tasks rather than juggling with documents, spreadsheet, presentation, research, etc. which could be easily delegated. Basically Genie is your lifestyle assistant, all you have to do is command your Genie to Assist, Co-ordinate, Follow-up and Get things done.


With GenieOnCall, you won’t have to buy computers, take a place on rent, get telephone connections, everything is ready, just tell us the process and we will do that for you. Once you feel your venture is growing and you see a great future ahead, you can then decide to build your own empire. It is a perfect solution for all the entrepreneurs or professionals who do not wish to waste time in doing administrative tasks.

Concierge – This is the service that is limited to only Corporates and Housing societies. Many of us are hard pressed to be able to find time for really important tasks, or be with the family, or get some Me-time. Often, we find ourselves struggling to hit the peak of Maslow’s hierarchy. Just as we lay out our cards, we delve into significant necessities. This robs us of the time that we could have used to advance further. The checklist seems unceasing.

While we focus on the tasks mentioned above, the expectations from family, work and from within keep rising. And the time that could have been spent in doing what matters the most, is spent in Paying Utility Bills, School Fee Submission, Bank Work, Postal Work, RTO Work, Corporation Office Work, Submitting the Challan in the local court, etc.

Lifestyle management assistants adding value to Peoples' lives.
Lifestyle Assistants are nothing but helping hands, they make you efficient. If you believe in “time is money”, then GenieOnCall is your answer. Here Akhilesh quotes two examples for each service showing how it has added value to many clients’ lives and why you need them-

1. Concierge Service

CHALLENGE
One of the employees at our customer’s office was challaned for jumping the traffic red light. He received the Challan on Tuesday noon and it had to be submitted on the very next day, but as he was scheduled to travel next day morning to another country, he had no idea what to do.
SOLUTION
He went to our stationed executive, who collected the Challan receipt from the person and submitted it in the court along with the fine, on time. Receipt was collected from court and given back to the executive upon customer’s return. The executive found the solution to be like a blessing in disguise.

By The SP Team
We believe in magic and happy endings, life is a wonderful journey to be enjoyed and lived to the fullest. When we were little, we used to listen to the story of the Magic Lamp and wished for a genie to fulfill our three wishes. It was a dream then but now a reality, thanks to Mr Akhilesh Pandya, founder of GenieOnCall. After 16 years of working with distinguished names in various parts of Europe, USA and Asia, Akhilesh started from scratch, and introduced the GenieOnCall concept in India to see it pick up with gusto.

During the course of the interview, Akhilesh shared his journey with us and told us how his company, which was started in Agra reached Delhi and won over peoples' hearts and succeeded in making many of their wishes come true. He says, "GenieOn Call is a Lifestyle Management Assistant service provider. A Genie, who knows how to manage human life effortlessly, dedicated to solving problems, saving time and making everyone's life easier. Genie takes the onus and complete responsibility for the work assigned to her. She goes that extra mile for you and makes favorable things happen. Genie takes pride in charting out and executing the little things while you focus on the big picture."

Akhilesh Pandya - Founder, GenieOnCall

Outsourcing Our Worries with GenieOnCall

According to Akhilesh, there are two areas which takes care of your worries: -

Virtual Assistance – This is a perfect and most desired solution for all the busy professionals, whether an employee of an organization, an entrepreneur, a professional or anyone who feels that their important yet non-mission critical tasks are eating into a lot of their time. This service is for people who value time and like to work on the bigger tasks rather than juggling with documents, spreadsheet, presentation, research, etc. which could be easily delegated. Basically Genie is your lifestyle assistant, all you have to do is command your Genie to Assist, Co-ordinate, Follow-up and Get things done.

Virtual Assistant Service With GenieOnCall, you won’t have to buy computers, take a place on rent, get telephone connections, everything is ready, just tell us the process and we will do that for you. Once you feel your venture is growing and you see a great future ahead, you can then decide to build your own empire. It is a perfect solution for all the entrepreneurs or professionals who do not wish to waste time in doing administrative tasks.

Concierge – This is the service that is limited to only Corporates and Housing societies. Many of us are hard pressed to be able to find time for really important tasks, or be with the family, or get some Me-time. Often, we find ourselves struggling to hit the peak of Maslow’s hierarchy. Just as we lay out our cards, we delve into significant necessities. This robs us of the time that we could have used to advance further. The checklist seems unceasing.

Lifestyle management assistants adding value to Peoples' lives. Lifestyle Assistants are nothing but helping hands, they make you efficient. If you believe in “time is money”, then GenieOnCall is your answer. Here Akhilesh quotes two examples for each service showing how it has added value to many clients’ lives and why you need them-

How has this venture impacted your life?
Initially it took a toll on me, due to two main reasons, one was that I wasn’t able to find the resources, but I had to do everything on my own since I already had customers. And secondly it was difficult to make people aware about the Virtual Assistants in India, no one could believe that such a service existed and even if they did, they couldn’t believe how it was possible to work with them, but they were happy enough once they experienced it. So this entire cycle of finding the right resources in Agra then in Noida and then making people aware really dented my spirit initially, but I knew I had to create GenieOnCall. It took a while to take off due to the awareness that had to be created. Apart from that, things which were not as clear to me before are now crystal clear. The key was to remain focused and not get diverted by negative thoughts or discouragement by people.

Have you realized your dreams with GenieOnCall or are you still working towards them?
Not yet, as this is just one quarter of what I have in mind. I am working on some plans for the future, which will take GenieOnCall to a different level all together. The good thing that happened while I was still working towards achieving my dreams, I realized and developed the skills where we also started offering complete branding and advertisement services. This was never planned but due to one of our customer’s requirement, we tried our hand at doing some design work, and it came out so well that he rewarded us with the purchase order of 18 logos and 18 website designing. We are proud of what we did for this customer and others as well. We are working towards launching our new initiative called Idea2Execution.com. Here we would be providing the complete end to end solution for all the branding and Advertising needs, starting from Identity design to designing the website, from promoting your business through social platforms to taking a traditional approach by directing a complete TV Commercial series for you, all under one roof. We have been so busy that we never got time to launch our website, for us client comes first, though we are working towards it and hoping the website will be live in next two to three weeks. Vision, mission and USP

VISION - We aim at fixing glitches in a common man’s life and making it free of agitation. MISSION - We like to excel in the service industry and provide professional world-class services to our customers. USP - AFFORDABILITY, EFFICIENCY and TRUST - We do not charge on a per task basis but take a monthly fee. In this per month fee the entire family of the client is covered. We do not measure the distance when we have to travel to accommodate your task. Generally people charge per kilometer after they get out of their fixed radius. We are available to you every day, and not just when someone has a task to allocate. We insist our customers suggest their trusted vendors names for getting their tasks processed, for e.g. if a client wants to get some spices picked up from a shop, we ask for the name of the shop so that he is assured of quality and fixed price. What is the message you would like to give to our readers?

Stay focused. Dream-dream big. Everyone needs help, now it is readily available. Divert your energies in doing what matters the most and delegate tasks you don’t need to specifically do. It is you who has to decide whether you want to be focused towards $10 per hour job or $1000 per hour. Let Genie take care of your $10 per hour jobs and you focus on $1000 per hour ones. GenieOnCall were featured in Outlook Business magazine, where a three page story was published under “The Big Idea”. Here is the link to it. Social Potpourri wishes Akhilesh and his venture, GenieOnCall the very best for the coming years and hopes they continue fulfilling wishes of people who rub the magic lamp and call on the genie. He can be contacted at info@genieoncall.com. Onward Ho GenieOnCall!